With the ever-growing competition from numerous start-ups and businesses, being a business owner online can feel very intimidating. As technology develops and human behaviour changes, marketing trends also evolve. In such a competitive environment, proper marketing strategies are a key ingredient to stand out and let your idea be heard.
Let’s take a look at the top 5 marketing trends in the digital world that are sure to help your brand reach the audience.
Search Engine Optimization
Just creating a website with cool features and services will not guarantee you, visitors. There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business?
This is where Search Engine Optimization (SEO) comes in.
SEO is a marketing discipline focused on increasing visibility in non-paid search engine results. It is a way to optimize your website so that search engines will understand it better and give you higher rankings. It is important since a good SEO approach can drive more traffic to your website, blog or online store and gain more customers, make sales and fulfil your business objectives.
Below are some checkers for proper search engine optimisation.
Identifying and incorporating essential keywords to make searching easier
Keyword-based titles and meta tags
Creating both XML and HTML versions to make it easier to index your website
Analyzing search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance
Ongoing addition and modification of keywords and website content are necessary to continually improve search engine rankings
Social Media Marketing
Social media has become one of the most powerful and effective tools for marketing. Social Media Marketing is basically using social media platforms to promote your product and brand.
In recent times, social media marketing has become an important part of any business as it guarantees increased exposure for the brand. It helps improve search engine rankings and increases traffic. Marketing products on social media develop loyal customers and generate leads. It also establishes thought leadership and helps increase sales.
To promote your brand on social media, it is essential that you have proper knowledge of your targeted audience and hence choose the proper social media channel for promotion. The best social media network is where your audience hangs out the most. Therefore, before creating a social media strategy it is important to create a costumer persona first.
Artificial Intelligence (Chatbots)
AI automation is transforming the way businesses interact with customers. The most relevant AI-based technology is essentially chatbots. Bots use an instant messaging format to chat in real-time, day or night, with your customers or site visitors.
Bots can converse, ask questions, answer questions, then pass the customer onto a sales rep when appropriate. They can also retain information so that customers don’t have to start over with every new interaction. Many customers prefer interacting with chatbots as they are responsive and give answers promptly and accurately and never lose patience.
These virtual assistants offer outstanding customer service, meeting customers’ expectations and automate repetitive tasks that let organizations focus on more important work.
Influencer marketing is a highly effective and relatively inexpensive tool for businesses to grow their brand. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.
Aside from being easy to implement, the word-of-mouth aspect of influencer marketing builds trust for your brand. If people are acquainted with the person representing your brand, it they will engage with your brand because of the authenticity of the influencer. Because this is not an ad, influencers are able to build up a brand’s positive image in the minds of people, thereby helping attract more customers. Influencer marketing can make a big difference if executed effectively.
Personalization has become a major aspect of marketing as it ensures customer delight. It delivers a unique experience to customers based on their choices and preferences and is considered a better option than “one-size-fits-all” marketing.
With the availability of data like purchase history, consumer behaviour and links clicked, businesses can customize their content and boost customer engagement. Businesses these days are using the power of personalization by customizing emails based on behaviour, interests, and demographics.
One of the examples of personalization is of Coca-Cola, which came out with “Share a Coke” campaign in 2014 with an aim to reach millennials. “Share A Coke” created a personalized brand experience for customers with individual names of the most popular first names printed on Coke bottles. The campaign resulted in a 2% increase in soft drink sales after a decade of steady decline.
For digital marketing to become more effective, it is important to regularly assess and evaluate strategies. Taking note of the latest digital marketing technologies and trends is the driving force for success. The focus in marketing is now shifting from one-for-all to a more personalized approach for costumers to feel included and hence interested in a brand.
A strong digital marketing strategy has a solid foundation and the ability to adapt and evolve. When it comes to setting future goals, a candid evaluation of what worked and what didn’t the year before is a crucial step for every modern business.